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January 5, 2021

3 Secrets of a Successful 2026 Massage Marketing Plan
A strong massage marketing plan aligns client intent with strategic, targeted promotions to grow your practice.
Massage Envy: Locally Owned & Massage Therapist–Founded
A core component of the Massage Envy brand’s continued success lies in the people behind each locally owned franchise. The owners, therapists, and team members who interact with clients every day are the true backbone of the brand. What unites them all? A genuine passion for people and a deep commitment to improving the lives […]
Rethinking Massage Therapist Interviews
Offering a reciprocal massage makes practical interviews fairer and more respectful for massage therapists.
How to Become a Sports Massage Therapist
Career Path & Tips with BJ DowlenGuest Contributor: BJ Dowlen Working with professional athletes isn’t just about skill; it’s about persistence, reputation, and passion for the human body. In this feature, longtime massage therapist and founder of Bodyworks Enterprises, BJ Dowlen, shares her journey from an accredited massage therapy program graduate to collaborating with elite sports […]
Getting Shame Out of Pain
Shame can intensify chronic pain and hinder healing, and massage therapists can help by using empathy, mindfulness, and open communication to separate shame from pain.

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